Q3- [BAUER Part 3]

Through looking further on the Bauer website, I found some extra information on the circulation and readership of some of the magazines they carry.

Firstly, these are the stats I found for Q magazine:

Marketing- The information on the Bauer magazine suggests their marketing is very good, with a clear audience profile set for each magazine they carry- for example Q with a percentage of around 68% male readers in 2012.

Circulation- With a very high circulation of 59,980, Q is a very popular magazine, aimed mainly at males.

Bauer have successfully created a high profile for Q magazine, which gives it this high circulation (number of sales).

Secondly, looking at the stats for Kerrang magazine:

Marketing- Bauer's marketing for Kerrang is also very well done, creating a clear audience profile, and making the genre noticeable for that audience, giving the audience exactly what they want. 

Circulation- With a lower number of sales than Q magazine, at 37,603 in early 2013, and a lower readership, Kerrang is clearly less popular. This shows how Bauer can't always create high profiles for every magazines, as some are always going to be favoured more and sell more.

Through advertising and marketing Bauer try to raise a media brand's profile and circulation, which is important in the process of profit making.