These are some of the statistics and key information for NME from the IPC Advertising site-
http://www.ipcadvertising.com/ipc-brands/nme?edition=print
Marketing- It is clear through advertising and branding that the NME brand is aimed at mainly males aged 17-30. However, still being versatile and allowing women readers too.
Circulation- Through my research, I have found that NME in particular, within IPC Media has a high circulation (number of sales) because every other aspect is so well done, which is what makes the magazine such a popular and well known brand.
Overall, IPC as a media institution clearly has an excellent reputation, and as one of the UK's leading media publishers, it provides a variety of different brands, with a mix of audiences which makes IPC applicable to the entire public.
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