Q3- [EMAP Part 2]

Taking one magazine as an example, Drapers is a fashion magazine, and by doing some research I have found the statistics and key information on their audience and circulation.

I found this media pack, which held a lot of information about the magazine itself:

http://www.drapersonline.com/Journals/2012/04/23/z/s/x/Drapers-Display-Media-Pack-2012.pdf 

Readership for Drapers

Marketing- Here it shows that, although it is not clear on age range, the magazine makes a clear audience profile for each section of the brand- for example the most popular section at 33% readers if Womenswear.

Circulation- The circulation (amount of sales) for Drapers is 8,671 which is less than magazines such as Q in the Bauer institution. This shows that perhaps the branding and advertising for Drapers and the other magazines with EMAP are not as successful as those with IPC and BAUER.
However, although print copies are low in sales, the online views are much higher, at 91, 931 web users per month.