Q3- What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

Media institutes hold a number of different media texts, and are in charge of the publication of these texts. There is a lot of planning, preparation and different elements that come with the work of the institutions.

The three main media institutes I am already aware of are:

1. BAUER
2. EMAP
3. IPC 

The main thing the companies within these institutes want is Circulation. This is the amount of sales of a product, which means if the product sells well, the company and institute receive a larger income and profit.

Other aspects that make these institutions so important are Marketing, Advertising, Branding, Publishing and the Titles/Media texts they carry- (For example carrying the magazine NME).

I will also be looking for some alternative media institutes, that may produce the magazines that inspired me to produce certain aspects of my own product. So, for example, I will look for the publishers of We Love Pop magazine, and Top of the Pops magazine (both in the genre of pop, the same as my magazine).